Providing an Online Service is a really great way to start your Online Commerce. The biggest advantage of course is the fact you don’t have to worry about outsourcing products since the only thing you will be outsourcing will be your time. There are many kind of services you can provide and different places to advertise your services and acquire clients.
We believe whether you advertise your services on a Freelancing website or acquire your clients through advertising using Google or Bing, you will still need to have a website to give you the advantage over your competitors. You can also give your prospect customers more examples of your previous services so they feel confident when making a decision to work with you.
In this section, we will provide you a basic guide on how to build your professional Online Services and market your services.
Pick a Domain Name
You should pick a domain name that matches your services and brand. For example, if you choose to give Yoga classes online, then you should pick a domain name such as ProYogaOnline
It is very important that you choose a domain that matches the market or niche you are trying to reach. Adding a word such as “Pro” gives you authority, which is very important if you are trying to build a Brand. As for the ending in .com, .info, .co, we really don’t think it matters what you choose as long as it isn’t something like .store since you won’t be selling actual physical products. Nonetheless, keeping it simply by choosing the standard .com is probably the way to go.
Choosing a Website
There are 2 really good options for building your website. The easiest way will be with Wix, since you can just drag and drop content to buid your website. You can also choose to use WordPress and this one might be the best option if you don’t mind taking the time to learn how to set it up. Lastly, you can also choose to go with Shopify if you already feel comfortable with it from other projects you might have done before, but just remember you’ll probably have to pay a bit more.
When creating the website of your choice, make sure to keep it clean and simple. Have a look at your competitor’s website templates to give you an idea of what to create and build it around your brand.
The Essentials
Once you have set up your website through any of the services we discussed above, you will need to include this list of essential items so you can track your prospect customers behaviors and adapt to them.
Google Analytics: This will help you track each visit and give you vast amounts of information about how you are acquiring your clients, what pages they are visiting, how long, and where they exit. This is definitely the first thing you should add to your site.Website Recorder: With this tool you will be able to see exactly how your prospect clients browse your site through a viewer. This means you will be able to see where they are clicking, where they are hovering their mouse, and other stuff so you can use it to improve on your site.
Create a Webmasters Account: Once you create an account through Google or Bing, you will be able to submit a sitemap. This means either Google or Bing will be able to crawl your site and lead people to it through organic searches, basically free advertising.
Facebook Pixel: It is very important that you set up a Facebook Page and a Facebook Ads account so you can retarget your prospect customers using their Facebook Pixels. Please visit our Pixel page for more info on this subject.
Create a Google or Bing Adword Account: Lastly, if you want to pay to advertise your services you will need to create an account with Google and Bing since they are both the largest search engines available.
Once you are set up, make sure you follow our Branding guidelines in order to create a more professional outlook to your potential customers so they can trust your brand.
Advertising Your Services
Once you have set up your website, the first thing you should add is your Facebook Pixel so you can retarget your customers that visit your site through Google or Bing Ads. Since you will be providing services only we are only going to focus on the text search ads.
Let’s continue with the Yoga Classes Online, in this case you are going to be using the Keyword Planner on your Google or Bing Account. On the Keyword Planner, type in phrases such as “Yoga Classes Online” “Yoga Instructor Online” and such. Once you find these results, you will see how much they cost and other similar searches.
Once you find the costs and similar Keyword phrases around this niche, you can then move on to build your Text ads based on the keywords that you find. Here is a good example of what a text ad can look like:
Professional Yoga Instructor
Personalized Online Classes
www.proyogaonline.com
Visit us and check out the range of Yoga classes online.
Fully personalized to your needs & budget.
This is only one example of what a Text Ad can look like. Google and Bing by default will create multiple options similar to the keywords you will supply. You will also be able to bid on the keywords that will trigger your ads. So as you can see, you will have a lot of control over the ads.
Lastly, it is good to experiment and see what works. Some ads will just work better than other and there can be many variables as to why. Hopefully, you have set up Google Analytics and a Recording App on your website so you can modify and adjust to how your prospect customers respond.
This concludes the basic tutorial on how to get an online store up and running. It might not seem like it is a lot but you will encounter many roadblocks along the way. The best way is to tackle each roadblock that will take you to the next step on the list. It also doesn’t end when you start to get sales, you must maintain very good relationships with your customers. Building an email list is the ultimate goal since you won’t have to pay as much for advertising.