Selling digital products online can be a very rewarding experience and great way to start making some passive income. Although, it isn’t necessary to be very technical savvy, it will definitely help you if you decide to create something like an app or a videogame. But don’t forget, a digital product can be many different things.
Here is a list of products that fall under digital products among others:
Digital Books
Music
Video Games
Cell Phone Applications
Computer Applications
Computer Software
Photos
Videos
As you can see there are many different digital products you can sell. If you are interested in any of the items mentioned above, you are going to have to learn whatever software is required and increase your skills. In Online Commerce 101, we are only going to show you how to market your products once they’re created and hopefully able to get you some good sales.
Another positive aspect of selling digital products is that you’ll find many online markets where people can access them. Nonetheless, having a website is going to be crucial for many reasons. Once your customers find out about your product through whatever market you choose, if they don’t buy, they might visit your website to see your credentials, past products, or perhaps they wanna see more stuff related to your digital product. This will be your chance to shower them with information and sell them your product.
In this section we are going to show you the best options to build your website and the tools you are going to need.
Pick A Great Domain Name
We are constantly telling people that having a domain name with your niche or the brand you are building is extremely important! It creates authority and it will show people how serious you are about your business. For this reason, we are always recommending to have an authority word to compliment your niche or product on your website domain.
Once you have picked your domain name, you can decide which platform you’ll want to use to build your website. The two best options available are WordPress and Wix. Since you are building a simple website, these two options will be extremely helpful, although Wix is the easiest choice.
Wix
It is very simple and affordable to use, especially if you want it as easy as just drop and dragging stuff. This is a great option if you want to simply drag and drop images, write information about your products and make it look very professional. You can also pick a very affordable plan to start out if you have a small budget for this. Wix is really great option for displaying and showing off information.
WordPress
You might want to pick WordPress if you plan to build a lot of content to show off to your prospect customers. However, it is not as easy to set up as Wix, BUT, it will give you way more control over the content of your site. Setting up the website will also require a bit more of a technical knowledge, but it shouldn’t be too complicated. Plus once you learn, you will be able to more easily set up future websites.
Keep The Website Consistent!
Many people forget that they must keep the same color scheme and many other consistencies with the website and the digital products you are trying to sell! It is extremely important to keep a steady scheme of branding awareness to your prospect customers. In other words, it makes you look more professional and people will be more likely to buy your products.
Many people like to have fun with building a website but you should keep it as simple and clean as possible. Nonetheless, you can also use the website to build content around the product that you are building. For example, if you are building a video game, you can use the website to build hype around it. You can display a lot of the game’s background story, characters information, and even the universe where it takes place. You can apply this concept to any of the products you are selling, but remember to keep it simple and consistent.
The Essentials
After you have set up putting all the important stuff on your website it will be very important to add these essentials tools to gather data, which you can use to acquire more clients or adapt to their needs:
Google Analytics: This is the first one you should be adding and it is quite simple. After installing this, you’ll be able to track more efficiently where your customers are clicking, which source led them to your site, how long they stay, and which pages they are visiting. This is a great insightful tool to have.
Recording Application: This one is not necessary but it is a very useful tool to have so that you can actually see how your prospect customers browse your site and see what content they’re reading. You can use this useful information to test different templates.
Facebook Pixel & Page: You should definitely set up Facebook Pixel on your site so you can retarget the people that visit your site. Many people forget to set this up and they miss out on many possible conversions through Facebook Ads. You will need a Facebook Page so it is important you set up one as well.
Submit Your Site to Google: By submitting your site, Google will be able to crawl your site and show your site to people looking for the same products. If you rank organically high enough, you won’t have to pay much advertising.
Since you are going to be selling digital products, you won’t really need a Google Adword account to advertise your product since you will most likely be selling them on a digital marketplace. For example, if you decide to sell a video game you are most likely going to submit your game to a marketplace such as Steam. However, if you are selling a specific type of product such as Photographies, you can set up an Adword Account and research possible keywords that people will search.
Conclusion
Hopefully you are going to create a high quality product so that your customers keep coming back for more. Keep in mind to be consistent and thorough when you connect your website with your digital products. This will create a successful branding awareness on your customers that will give you an authority in whatever niche you go into.